FEATURED GUIDE · CHOOSING TOOLS
Looker Studio (Data Studio) vs Power BI vs Tableau: how to choose
A plain-language comparison of cost, data sources, sharing and learning curve, so you can pick the right reporting tool for your team.
Read the guide →Dashboard and data reporting guides
Plain-language guides on Looker Studio (Data Studio), Power BI, Tableau, Google Analytics 4 and ad reporting: which KPIs to track and which tool to choose.
Choosing tools
Google Sheets or Excel for reporting? When to use each
When a spreadsheet is enough, when it starts to slow you down, and when it is time to move to a dashboard.
Read the guide →Choosing tools
Do you need BigQuery? A simple guide for small businesses
Direct imports and connector tools often do the job. Here is how to tell when cloud storage is worth the bill.
Read the guide →Google Analytics 4
Google Analytics 4 dashboard: the metrics that matter
Which GA4 numbers help you make decisions, and which ones to leave out of your report.
Read the guide →Google Analytics 4
How to connect Google Analytics 4 to Looker Studio (Data Studio)
A step-by-step walkthrough for linking your GA4 property and building your first report.
Read the guide →Ads reporting
Google Ads reporting: the KPIs to track every month
Spend, CPA and ROAS explained, with the monthly view that keeps campaigns honest.
Read the guide →Ads reporting
Facebook, Google and TikTok Ads in one report: how to compare results
How to bring every ad platform into one view and compare cost and return fairly.
Read the guide →Ads reporting
Automate your monthly client report
How agencies can stop rebuilding the same report and send branded updates on schedule.
Read the guide →Ecommerce and industries
Five KPIs every online store should track
The few numbers that show whether your store is making money, from margin to repeat customers.
Read the guide →Ecommerce and industries
What law firms, clinics and real estate teams should track
Intake, billing, capacity and pipeline: the metrics that matter in service businesses.
Read the guide →Prefer to have it done for you? See our dashboard services or the ready-made dashboard templates.