How to connect Google Analytics 4 to Looker Studio (Data Studio)

Google Analytics 418 October 20262 min read

Connect GA4 to a new report

1. Go to Looker Studio and sign in with the Google account that has access to your GA4 property.
2. Choose Create, then Report.
3. In the list of connectors, choose Google Analytics. Allow access if you are asked.
4. Select your account and property. If you are asked for a data stream, pick the one for your website.
5. Choose Add, then Add to report.

Build your first charts

1. Add three scorecards: Total users, Sessions and Key events (or conversions, depending on your account).
2. Add a time series chart of sessions by date to show the trend.
3. Add a table with Session default channel group as the dimension and sessions and key events as metrics.
4. Add a second table with Landing page as the dimension.
5. Add a date range control so readers can change the period.
6. Turn on comparison date range in the scorecards to show the change against the previous period.

Share your report

Use the Share button to invite people by email or send a link. You can also schedule the report to be emailed on a regular basis, so people receive it without logging in.

If the numbers do not match GA4

• Different date range or time zone. Check that both use the same dates and the same property time zone.
• Recent data. GA4 can take time to finish processing, so today and yesterday may change.
• Thresholds and sampling. In some reports GA4 hides or estimates small numbers, which can create small differences.
• Different field names. A metric in Looker Studio may be named differently from the same one in GA4. Check the field description.
• Empty charts. Usually a sign you picked the wrong property or do not have access to it.

Prefer to skip the set-up? Our Google Analytics 4 template comes with the charts built in, and we can connect it to your account for you.

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