ReverseAnalytica
SERVICES

All your data in one place, ready to answer questions.

We bring data from all your platforms together, clean it and show it in dashboards your team can use. Got big data? We store it in the cloud with Google BigQuery.

Tools we use
Google BigQueryLooker Studio (Data Studio)Power BITableauExcelGoogle Sheets
How your data flows
1
CollectEvery platform, pulled in automatically
ShopifyAmazonEtsyTikTok ShopGoogle AdsFacebook AdsTikTok AdsGA4HubSpotSalesforceSheets
2
Import and storeLight first, cloud only when needed
Direct importConnector toolsGoogle BigQuery
3
Clean and modelJoined, checked, one definition per metric
SQLPower QueryDAX
4
ShowDashboards and reports your team uses
Looker StudioPower BITableauExcel
WHAT WE DO

From scattered data to a dashboard your team uses

Six services that fit together. Take one, or let us run the whole path from first export to handover.

Data collection

We bring in data from every platform on a schedule, directly or through connector tools, with no manual exports.

MethodsDirect importConnector tools

Cloud and big data

For very large data we set up a cloud warehouse. Everyone else can import directly and keep costs low.

ToolsGoogle BigQueryGoogle Cloud

Cleaning and modelling

We remove duplicates, fix formats and join your sources, so every number means one thing across every report.

ToolsSQLPower QueryDAX

Dashboards and reports

Interactive dashboards built around the decisions your team makes, in the tool you already use.

ToolsLooker StudioPower BITableau

Spreadsheet models

Excel and Google Sheets models, live trackers and reporting packs your whole team can open and edit.

ToolsExcelGoogle SheetsPower Query

Handover and support

Scheduled refreshes and reports sent on time, plus documentation and training so your team can run it without us.

You getDocumentationTrainingSupport
HOW WE STORE YOUR DATA

Start light. Go to the cloud only when you need to.

Most businesses do not need a big cloud set-up. Your dashboard can import data directly, or through a third-party connector tool. We use Google BigQuery when your data is large enough to need it.

Direct import. Dashboard tools connect straight to many platforms, with nothing extra to store.
Third-party connectors. Where there is no direct link, a connector tool imports the data for you.
BigQuery for big data. Years of orders, ad clicks and web events stay fast in the cloud.
A lower bill. Cloud costs grow with your data, so we only move you up when you need it.
How your data gets in
Start here
Direct importYour dashboard connects straight to platforms such as Google Ads and Google Analytics 4. No separate storage to set up.
Fill the gaps
Third-party connector toolsWhere the dashboard has no direct link, a connector tool imports your data into the dashboard or into Google Sheets.
Big data only
Google BigQuery cloud warehouseFor very large or fast-growing data. Worth it only when the volume needs it.

You do not need to go big. Cloud bills rise with your data, so we recommend the lightest setup that works.

DATA SOURCES

Connect the platforms you already use

A few of the sources we connect. Not on the list? We connect most platforms, so just ask.

ShopifyEcommerce
AmazonEcommerce
EtsyEcommerce
TikTok ShopEcommerce
HubSpotCRM
SalesforceCRM
KlaviyoEmail marketing
Google AdsAdvertising
Facebook AdsAdvertising
TikTok AdsAdvertising
LinkedIn AdsAdvertising
Google Analytics 4Web analytics
Search ConsoleGoogle SEO data
XeroAccounting
QuickBooksAccounting
Google SheetsSpreadsheets
ExcelSpreadsheets
And many moreAsk us about yours

Do not see your platform? Tell us what you use and we will confirm whether we can connect it.

OUR STACK

The tools we build with

Use what you already have, or let us recommend a set. Any layer can be swapped without rebuilding the rest.

1
Import and storeCloud only if needed
Direct import
Third-party connectors
Google BigQuery
Google Sheets
2
Clean and modelOne version of the truth
SQL
Power Query
DAX
3
ShowWhere your team looks
Looker Studio (Data Studio)
Power BI
Tableau
Excel and Google Sheets