Data work built around your decisions.
ReverseAnalytica is a data and reporting agency. We bring your data together, clean it and turn it into dashboards your team uses every day, whatever your industry.
One partner for everything between your raw data and your next decision.
ReverseAnalytica is a data and reporting agency. We connect your platforms, clean and model the numbers, build live dashboards and train your team to run them, so every decision rests on data you can trust.
Most businesses already have the data. It sits in ad platforms, online stores, CRMs, spreadsheets and exports, and nobody has time to join it up. We do that work from start to finish for ecommerce brands, advertisers, agencies, law firms, medical practices, real estate teams and any other business with data in more than one place.
We build in the tool that suits you: Looker Studio (Data Studio), Power BI, Tableau, Excel or Google Sheets. We start with the lightest setup that works and add cloud storage such as Google BigQuery only when your data needs it, so you never pay for more than you use.
Start from the decision you need to make, then work back to the data.
It is the idea behind our process. See the Reverse Method on the Home page.
- Live dashboards
- Automated reports
- Data models
- Spreadsheet models
- Ready-made templates
- Training and handover
Reporting that helps you decide
We are building an agency around one idea: a dashboard should answer a question, not just show numbers. Six things shape every project.
Decisions first
We start from the questions you need answered, then build only the reports that answer them. This is the Reverse Method.
Any industry
We do not limit ourselves to a few sectors. If your data sits in more than one place, we can bring it together.
The right tool for you
We are not tied to one product. We recommend Looker Studio (Data Studio), Power BI, Tableau, Excel or Google Sheets, whichever fits your team.
Right-sized setup
We recommend the lightest setup that works, so you do not pay for more cloud than you need.
Plain language
Clear explanations and clean dashboards, with no jargon and no surprise extras.
Built for your team
Documentation and training at handover, so your team can run and update the reports.
Three ways to get started
Start with a ready-made template, or let us build around your data. Either way you keep the dashboards.
A custom build
Dashboards and reporting built around your platforms and your questions, from data collection to the finished report.
See our servicesA ready-made template
Buy a dashboard once, connect your own data and start straight away.
Browse templatesSupport after launch
Handover, training and help when your needs change, so the reports keep working for you.
Talk to usFind the question that fits you
Pick a topic to see the questions that matter to you, then open one to read the answer.
Email us what you want to measure and we will point you to the answer.
Contact usHow does a project start?Getting started
With an email. Tell us which decisions you need to make, which platforms hold your data and who will use the dashboard, and we will reply with a plan.
Do you work with my industry?Getting started
Most likely, yes. We are not limited to certain industries. We have built reporting for online stores, agencies, advertisers, law firms, medical practices and real estate teams, and the same approach works for any business with data in more than one place. Email us about yours.
What do you need from me to begin?Getting started
A short description of what you want to measure, and access to the platforms or files that hold your data. We guide you through both when we reply.
Do you sell ready-made templates?Getting started
Yes. Our Templates page has one ready-made dashboard each for Google Analytics 4, Google Ads, Facebook Ads and TikTok Ads. You buy once, and you can connect it yourself or ask us to connect it for you.
Which tools do you build dashboards in?Tools and data
Looker Studio (Data Studio), Power BI, Tableau, Excel and Google Sheets. We recommend the one that fits your team and budget, often the one you already use.
Which platforms can you connect?Tools and data
Shopify, Amazon, Etsy, TikTok Shop, HubSpot, Salesforce, Google Ads, Facebook Ads, TikTok Ads, Google Analytics 4, and Excel or Google Sheets files, with more on request. If yours is not on the list, ask us and we will confirm.
Do we need a cloud warehouse like BigQuery?Tools and data
Usually not. Many dashboards import data directly from your platforms, or through a third-party connector tool. We suggest BigQuery only for very large or fast-growing data, because cloud bills rise with your data.
Will the dashboards update on their own?Tools and data
Yes. We set up scheduled refreshes so your reports stay current without manual exports, and reports can be sent to your team on a schedule.
How much does it cost?Cost and support
It depends on the platforms and reports you need. Email us about your project and we will explain the options.
Can our team manage it after you finish?Cost and support
Yes. Every project ends with a handover: documentation and training, so your team can run and update the reports without us.
Can you add reports or platforms later?Cost and support
Yes. Needs change, so you can come back to add a report or connect a new platform. Ask us about support when you email us.